Exploring the User Experience Journey of Branden Schossler

In this episode of UX Pathways, we delve into the distinctive path taken by Branden Schossler, Co-Founder and Producer at World Crafters. His journey exemplifies a seamless integration of diverse experiences and innovative UX practices.

Branden’s early beginnings involved performing at children’s birthday parties, an activity that fostered his understanding of engaging audiences through sensory-rich interactions. Transitioning from entertainment to the corporate sphere, he gained valuable insights into customer experience at Hyland Software and KeyBank. These roles provided him with foundational skills in applying user experience methodologies such as journey mapping and persona development.

As a co-founder of World Crafters, Branden leverages these tools to craft large-scale immersive events that combine education with entertainment. His approach emphasizes the significance of balancing overarching conceptual thinking with meticulous attention to sensory details. He advocates for designing experiences that are intentional and personalized, steering clear of default or generic interactions.

Throughout his discussion, Branden underscores the necessity of deeply understanding the end user’s perspective to create meaningful and memorable engagements. He recommends resources like The Power of Moments and organizations such as the Customer Experience Professionals Association for individuals aspiring to excel in this field.

His overarching advice encourages aspiring UX practitioners to blend passion with purpose, ensuring that every element of the user experience is thoughtfully considered and intentionally crafted.